Summer Strategies

Sales Training Insight



 

Cast a wider net to catch customers and prospects in the summer months.

·        This is a good time of the year to diversify your customer portfolio. Look for prospects across a wider range of industries or services. Having customers in numerous market segments helps to insulate you from downturns.

·        Read the news. Learn about companies new to the area, companies on the rise, and business expansions. 

·        Do you have a list of customers you haven’t talked to in a while?  Pick up the phone, give them a call and find out what’s going on now.

·        Don’t overlook opportunities created by job changes. Doors can open to new opportunities when customers transfer internally to new departments or take on new roles. They also open when people take positions at different companies.



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